Shot taken near the small town of Magog, QC, in Canada. Train track in the background. Canon 5D.

GOOD FOR YOUR SKIN

  • No Colourings
  • No Fragrances
  • Vegan Friendly
  • No Harsh Chemicals
  • No GMO Ingredients

GOOD FOR THE PLANET

  • Biodegradable packaging
  • Reducing landfill
  • No Animal Testing
  • We will never be sold in countries that do test on animals

GOOD FOR MANKIND

  • Ethical supplier chain
  • Against 3rd world trade exploitation
  • Providing an awesome workplace
  • Looking after our employees

We are building an ethical beauty brand, determined to create change.

We are motivated by values important to the us, like honesty, truthfulness and equality.

 We don’t want to follow the way old fashioned beauty-brands did business.

 We are a brand for the modern day revolutionary, for the rebels, the progressive thinkers and for those sick of being sold BS. 

 

Why You Should Choose 'Just Good Skincare'

We believe that beauty should never be about how something looks

ABOUT US

What we’re all about and why we started doing it

Australian founder Lena Sgambati created the brand after being fed up with what she saw as being bombarded by
‘Beauty Pageant Marketing’

For years companies have been exploiting cruelty free and non-animal tested practices to consumers with the hope that the claims would flatter and appease its buyers. But the reality is, these days its hard to find a single manufacturer who develops their products from start to finish. So are these claims still pertinent in today’s market?

Most recently there has been a rise in businesses promoting practices that involve using materials made from recycled goods, sourcing vegan ingredients, all organic etc… However does our globalised market place really lend itself to be able to abide by these truths? A typical modern day factory looks more like a warehousing facility, that receives incoming goods sourced from all over the globe before shipping them out.

So with business today doing more global sourcing than manufacturing should we be asking more questions about the ethical trade practices and employee relations – as this is what they have direct control over.

For example a certain large beauty corporation, who’s name I can’t mention, largely monopolise products in the hygiene deodorant market.  Recently they altered the effectiveness of their $5 deodorants in order to push people into buying their triple priced $15 deodorants. But more so, they lead consumers to believe that the reason why their deodorants were no longer effective was not because they had altered the ingredients, but because the consumer had a medical odour problem!

These types of marketing tactics are exactly what Just Good Skincare promises to never do. This is exactly what we mean by when we say “without the bullsh*t”  We don’t believe nor advocate in these types of tactics and we never will! Especially when those businesses have slogans plastered on their website and in their marketing material such as: “Reducing Environmental Impact” I mean, how does creating 10s of thousands of unrecyclable useless deodorants, that end up in landfill reduce environmental impact – it doesn’t, it’s just bullsh*t. It’s another example of what I call – “beauty pageant marketing”, something superficial and dolled up pretty to fleece the consumer.

How about the skincare house that sells both organic and non-organic products. Why should there be a difference – shouldn’t using ingredients that are sourced to be ethically good for the earth and mankind for that matter, be a trade practice that is embraced by the company as a whole, rather than an opportunity to sell a more expensive product line?  

Isn’t prompting a humanitarian cause such as non-animal tested products or organic ingredients, about business practices and an ethical consciousness rather than a product feature?

What is the real difference then? Other than the observable price or it’s packaging, which tends to be brown or vintage-looking. If a company sells both non-organic and organic types of products or uses recycled packaging and non-recycled packaging – aren’t we still supporting things that we don’t believe in?

When we see billboards, watch commercials or read magazine advertorials of businesses promoting the good of the earth or using slogans such as “…we help your beauty bloom so you can embrace life and enjoy every minute of it.” or  “…to maintain a deep understanding of women’s changing needs..” do those businesses make those proclamations to their employees?

Beauty companies place so much emphasis on promoting these superficial slogans and advocating cruelty-free to animals, but how well do they treat their own employees and other human relations?

Are their management teams gender diverse, do they have training and development programs so their employees can grow within the organisation and “realise their full potential”? Do they allow their employees to get out into the environment which they care so deeply about, rather than be coped up in an office or warehouse all week long?

All I’m saying is that I just want a cleanser that doesn't claim to solve world peace or continue to emotionally hijack my shopping experience, with slogans and claims that don’t really reflect the company’s own trade practices. Don’t use the worlds poverty and injustices to sell me skincare, skincare marketing shouldn't echo the responses of a superficial beauty pageant – it should just do what it says, trade ethically and not harm my skin but most importantly it should be;
just good skincare.